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We are independent and set our own agenda. We only take on work we believe in, so our involvement and commitment is total in every sense. All projects are personally led by our founder, Melanie Stech.

We think things through from first principles. We look for the core idea behind the company or product and its specific environment - the company history, the market, distribution patterns, competitors etc. to develop the positioning. The positioning is the foundation for the development of a brand. It is only when you tell people where you stand that you can build credibility of your values and attitudes. And credibility as an organisation is the basis for building trust in the quality of your products and services. Because branding is about creating and sustaining trust, it means delivering on promises. And delivering on promises with coherence and consistence. We develop the roadmap for your organisation to reach that goal.